We’ll send you a nice letter once per week. No spam.

By clicking the Subscribe button you agree to our 

Stay tuned

UI/UX

Web Design

Branding

Guides

News

Get in touch

Services

Landing Branding

Landing Digital

UI/UX Design

Landing Websites

Landing Content

Content

Landing Development

Development

Menu Left Nav

Agency

Careers

Culture

About

How we work

Menu Right Nav

Dribbble

Behance

Instagram

LinkedIn

Twitter

Facebook

Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Learn how to craft a winning web design proposal that attracts clients. Follow these essential steps to create compelling proposals.

How to Create a Winning Web Design Proposal

Discover 10 striking color combinations that will make your website stand out. Learn how to use these palettes to enhance your web design and attract visitors.

10 Good Color Combinations to Make Your Website Stand Out

Get expert advice and best practices on creating a strong brand voice. Develop a consistent, engaging brand personality that truly connects with your audience.

Creating a Strong Brand Voice: Expert Advice and Best Practices

Discover expert tips and strategies to enhance your brand image. Learn how to build a strong, memorable brand that resonates with your target audience.

Enhancing Your Brand Image: Expert Tips and Strategies

Explore the anatomy of a perfect web layout, focusing on essential elements and best practices. Learn how to design a user-friendly and visually appealing website.

The Anatomy of a Perfect Web Layout: Essential Elements and Best Practices

Learn how UX focus groups can transform user feedback into actionable design improvements. Discover techniques for gathering valuable insights to enhance user experience.

UX Focus Groups: Turning User Feedback into Design Success

Explore the top 18 web design agencies in 2024, known for their innovative designs and exceptional user experiences. Discover the leaders shaping the future of web design.

Top 18 Web Design Agencies Worldwide in 2024

Discover how heuristic evaluations can enhance website usability by identifying and resolving usability issues. Learn methods to improve user experience effectively.

How Can Heuristic Evaluations Help Improve Website Usability?

Beyond clicks and scrolls: advanced techniques for gauging UX effectiveness.

UX Metrics: The Essential Toolkit for User-Centric Design

Understand why good UI design is crucial for small businesses. Learn how it can enhance user experience, boost customer satisfaction, and drive business growth.

Why Good UI Design Is Necessary for Small Business

Discover the essence of brand experience and how to create unique, impactful touchpoints that resonate with your audience. Learn strategies to enhance every customer interaction.

What Is Brand Experience? Crafting Unique and Impactful Touchpoints

Discover the essentials of UX prototyping, including the importance of wireframing and the benefits of low- and high-fidelity tools to create user-friendly, successful products through effective testing.

Building Better Interfaces: The Role of Prototyping in UX Design

Learn how to craft a unique brand promise that resonates with your audience. Follow these three simple steps to define and communicate your brand's core values.

How to Create a Unique Brand Promise in 3 Simple Steps

Discover the essentials of User-Centered Design (UCD), and learn how to craft products that prioritize user needs. 

User-Centered Design (UCD): How to Design for People, Not Just Pixels

Discover how the colors can significantly impact customer perceptions and emotions. Learn how to select the right colors that enhance your brand's identity and appeal to your target audience. 

Branding by Color: What Do Your Colors Say About Your Business?

Discover the power of A/B testing, learn its insights and see real-world examples illuminating its impact on decision-making and optimization strategies

What Is A/B Testing? Useful Insights & Examples

Discover how brand consistency builds trust and loyalty with customers. Learn how a unified brand identity can significantly drive business growth. 

How Brand Consistency Drives Business Growth and Customer Loyalty

Learn how responsive web design adapts your site for optimal viewing on all devices. Understand why it's essential to create modern, user-friendly websites that engage visitors.

How Responsive Web Design Works and Why It Is a Must for Modern Websites

Step into the future of branding with the visionary minds behind the world's 16 best agencies in 2024

Top 16 Branding Agencies in the World for 2024

Explore how different logo shapes influence consumer perception. Learn how to craft a memorable brand identity using shape psychology.

Geometric Branding: The Science Behind Logo Shapes

Discover the evolving role of a product designer in 2024, where creativity meets technology. Learn how these innovators bridge art and engineering to create groundbreaking products.

What Is a Product Designer in 2024? Bridging Art and Engineering

Learn the essentials of conducting user interviews, including the best times to do them and their significance in UX design. Improve your product by understanding user needs directly.

User Interviews: How, When, and Why to Conduct Them

Discover how combining design and UX research into one agency creates a powerhouse for crafting seamless user experiences

The Winning Combination: Design & UX Research Agency in One

Discover how visual hierarchy revolutionizes web design. Uncover the principles that transform layouts into engaging digital experiences.

Visual Hierarchy in Web Design: How to, Examples & Techniques for 2024

Navigate the evolving terrain of brand awareness in 2024 with our definitive guide, empowering brands to cultivate resonance and loyalty in an ever-changing market

Stand Out in 2024: Your Go-To Guide for Brand Awareness

Dreaming of being a UI/UX designer and making a living out of it? Well, you’re in luck! This roadmap is specially curated for those with such passion.

How to Become a UX Designer: The Ultimate Roadmap

Unlock the power of understanding your audience with user personas — a fundamental guide to crafting targeted experiences and products based on real user needs and behaviors

Building User Personas: Tips and Tricks for Unbeatable Insights

Explore a design brief's critical role in ensuring successful project outcomes, detailing the essential elements and steps involved in crafting an effective design brief

Why a Strong Design Brief is Crucial for Project Success

Discover how rebranding can revitalize your business, attract new customers, and boost growth. Learn why a redesign is essential in this must-read article.

Power of Rebranding: Why To Redesign Your Business

Explore our curated list of the top 14 agencies setting the standard for innovation and user-centric experiences in 2024

Top 14 UI/UX Design Agencies for 2024

Craft unforgettable brand identities with expert guidance! Explore five essential logo design tips to steer clear of design pitfalls and create impactful logos

Avoid Bad Logos With These 5 Pro Logo Design Tips

Delve into visual communication as we explore the distinctions between graphic design and web design, unraveling their unique roles in digital and print landscapes

Graphic Design vs. Web Design: What's the Difference?

This comprehensive guide explores essential user interface elements, offering practical tips and best practices for creating intuitive and visually appealing designs. It is ideal for designers at any level.

Mastering UI Design: A Comprehensive Guide to User Interface Elements

Unravel the complexities of UX research with straightforward methods, empowering teams to create user-centric products with confidence.

UX Research Simplified: Explaining The Key Methods

Discover the key elements and best practices of a data-driven UX design process that leverages effective UX analysis to create user-centered products

What Is UX Data-Driven Design Process? Effective UX Analysis

CafePay's branding ignites discussion with its blend of creativity and consumer connection, reshaping industry standards

Why Is Everyone Talking About CafePay's Branding?

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Master the essentials of color theory for website design. Enhance user experience and visual appeal with strategic color choices.

Color Theory in Web Design: Beginner's Guide

Explore the multifaceted duties of a UX researcher, from conducting user interviews to analyzing data and shaping the foundation of user-centric design.

What Is a UX Researcher? Key Roles & Responsibilities

Learn how to select fonts, create a hierarchy, and enhance readability for optimal user experiences

Website Typography: The Essential Guide for Designers

Discover the essence of brand identity as we delve into the art of minimalist logo design, where simplicity speaks volumes.

Minimalist Logo Design: Streamlining Your Brand's Visual Identity 

Explore the pivotal role of UX writers in crafting seamless digital experiences, blending language expertise with user-centric design principles

What Is a UX Writer? Bridging the Gap Between Design and Content

Celebrate with us as our remarkable projects earn well-deserved recognition at The Webby Awards 2024

Celebrating Success: Our Projects Shine at The Webby Awards 2024

Explore the intricacies of UI/UX design through a comprehensive examination of its contextual framework.

UI/UX Design Process in Context: 5 Key Steps to Follow

Explore the transformative impact of animated logos in revitalizing your brand image, fostering engagement, and leaving a lasting impression.

Animated Logo Design: Captivating Audiences with Motion

Discover the artistry behind creating impactful customer journey maps, refining your approach to enhance engagement and satisfaction at every touchpoint. 

How to Use Customer Journey Maps (CJMs) for Business Success

Discover the essential reading list for every branding designer with our curated selection of the top 10 books on branding.

Top 10 Books on Branding No Branding Designer Should Miss

Explore the world of tree testing with this comprehensive guide, designed to help you understand its principles and confidently execute tests.

Implementing Tree Testing in UX Design: A Complete Guide

Get a solid understanding of the pros and cons of the long scroll websites, which should help you make the right decision.

Long-Scrolling Website Design: Balancing Aesthetics and Functionality

Discover the essence of usability and its vital role in design. Uncover why prioritizing usability enhances user satisfaction and product success

Mastering Usability Design: Tips and Best Practices

Introducing the ultimate UI/UX guide — a comprehensive resource on designing meaningful digital experiences.

The Ultimate UI/UX Design Guide for 2024

Check out our top eight tips for strong brand identity design below to get started!

Top 8 Branding Tips: The Key to Lasting Customer Loyalty

Navigate the world of website wireframes easily through this beginner's guide, providing essential tips for crafting efficient digital blueprints.

Wireframing: The Essential Guide for UI/UX Designers

We’re here to break down this often intimidating topic into simple, practical tips that everyone (not just designers!) can understand and use. 

What Makes a Good Website: 9 Principles of Good Web Design

Explore the differences between UX and UI design. Gain clarity on their roles to craft intuitive digital experiences.

UI vs UX: What's the Difference and Why It Matters

Delve into the transformative stages of the design thinking process. Innovate, ideate, and iterate your way to success.

5 Stages of the Design Thinking Process Explained

Unlock the secrets to crafting brand guidelines that cover both visual and non-visual elements. Elevate your brand's consistency and impact effortlessly.

What Are Visual and Non-Visual Brand Guidelines?

Unlock the secrets to elevate your website's visibility and aesthetics with our top 12 SEO-centric design tips

SEO Web Design: Driving Traffic and Boosting Rankings

Foster lasting customer loyalty by mastering the art of brand recognition. Learn strategies to unlock trust and engagement with your audience.

Boosting Brand Recognition: Proven Strategies for Success

Explore the cutting-edge of user experience design. Discover what the future holds for UX innovation.

What Does the Future Hold for User Experience (UX)?

This article clarifies negative space, its advantages, and how best to implement it on your website.

Mind the Gap! How to Use Negative Space in Web Design

Maximize your brand's impact by mastering the art of working with brand personality. Learn effective strategies to leave a lasting impression.

Developing a Strong Brand Personality: A Comprehensive Guide

Discover the essential steps to streamline your web design process. From concept to launch, master every stage for a seamless user experience.

Web Design Process Explained in 9 Simple Steps

We had the pleasure of discussing our Wealth project with The-Brand Identity. Dive in!

Clay's Identity for Estate Planner Wealth Featured on The-Brand Identity

The Ultimate Guide to UX Strategy is designed to help businesses develop a comprehensive UX strategy to create user experiences tailored to their target audience's needs. 

UX Strategy: Guide, Insights, Tips for 2024

Learn the proven techniques for designing a pro website that captures attention and drives results. Explore our expert-curated list of the top 7 tips.

Top 7 Web Design Tips for Creating a Great Website

Learn what The-Brand Identity says about our Streetbeat case.

Clay's Collaborative Rebranding Effort for Streetbeat Showcased on The-Brand Identity

Are you ready to improve your web design skills? Learn all the information you need about designing a website and what it takes to build a beautiful, user-friendly one. 


How to Design a Website: a Complete Guide for 2024

This article will explore what makes a great brand story, key factors to consider when crafting one, and how to create an engaging narrative that captivates your audience.

Crafting a Compelling Brand Story: Best Tips & Insights

In this guide, we will cover what brand architecture is, explore different types of brand architecture examples and examine the benefits and limitations of each type.

Guide for Creating an Impactful Brand Architecture

Have you ever wondered what it takes to build a successful brand? If so, you'll want to look at the concept of brand strategy.

Brand Strategy Guide 2024: Aligning Your Brand for Long-Term Success

Navigate the complexities of branding in 2024 with our in-depth guide. Craft a brand identity that resonates with your audience and sets you apart.

Brand Identity Guide: Craft Brand's Unique Image 2024

Mastering UX deliverables: inside strategies from a top Silicon Valley agency for seamless product development.

UX Design Deliverables from a Silicon Valley Agency

Unlock efficiency and creativity: master the art of file organization in your design agency with expert strategies and tips.

How To Organize Files In A Design Agency

Global recognition, local expertise: our design directors' journey through the judging process of prestigious international design competitions.

Our Design Directors Judge Several International Design Awards

Lights, camera, action: dive into the debut showreel from our creative team, showcasing our finest work and innovative vision.

We Released Our First Showreel

Tune in: our CEO and Design Director take the mic on Dribbble's Podcast, sharing insights, experiences, and the future of design.

Our CEO and Design Director Appeared on Dribbble’s Podcast

Clay's makeover: explore the fresh new aesthetic of our latest look, reflecting innovation and style.

Archive