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Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Stand out with smart startup web design. Sharpen positioning, clarify messaging, load fast, and guide visitors to action with trust signals and clear UX.

Web Design Tips for Startups: How to Stand Out in a Competitive Market 

Meet the top 15 AI first design agencies of 2026. See who’s turning models into measurable impact across product, brand, and growth.

Top 15 AI‑First Design Agencies in the World 2026

Discover the essentials of User-Centered Design (UCD), and learn how to craft products that prioritize user needs. 

User-Centered Design (UCD): How to Design for People, Not Just Pixels

Turn brand data into decisions that move the needle. Follow clear steps to track the right signals, measure impact, and guide smarter strategy.

Steps to Build a Brand Analytics Framework That Works

Web3 UI changes the rules. Wallet first flows, on chain actions, and clear security cues create trust and make decentralized apps feel simple.

How Web3 UI Differs from Traditional User Interfaces

Usability is the heartbeat of great UX. When products work seamlessly, users stay happy and keep coming back.

Mastering Usability Design: The Path to Products People Love

Discover the essence of brand identity as we delve into the art of minimalist logo design, where simplicity speaks volumes.

Minimalist Logo Design: Streamlining Your Brand's Visual Identity 

Design with the mind in mind. Use psychology to shape attention, reduce friction, build trust, and create experiences people love to use.

The Role of Psychology in UX Design

What do web designers actually do? Spoiler: a lot. Learn how they drive clarity, creativity, and conversions in every website build.

What Web Designers Contribute to Website Projects

The Ultimate Guide to UX Strategy is designed to help businesses develop a comprehensive UX strategy to create user experiences tailored to their target audience's needs. 

UX Strategy: Guide, Insights, Tips for 2026

SEO and web design work best together. Use smart structure, speed, and UX to attract visitors, rank higher, and keep people engaged.

How SEO and Web Design Work Together to Drive Traffic

How Clay reimagined MakerDAO for a bigger horizon. A bold, human story of crypto rebuilt for trust, clarity, and real-world use.

Clay Gave Crypto a New Sky. The MakerDAO Story Reimagined

Who does what on a UX team explained clearly. See how researchers, designers, writers, and strategists partner to ship better experiences.

Common UX Team Roles and What They Focus On

Website wireframes made easy: a beginner’s guide with practical tips for fast, effective blueprints.

Wireframing: The Essential Guide for UI/UX Designers

Unlock the secrets to crafting brand guidelines that cover both visual and non-visual elements. Elevate your brand's consistency and impact effortlessly.

What Are Branding Guidelines: Understanding Visual and Non-Visual Aspects

AI is powerful and risky. Explore bias, privacy, transparency, accountability, and safety with practical ways to build responsible systems.

The Key Ethical Issues in Artificial Intelligence

Launch with confidence. A startup-friendly checklist covering strategy, content, UX, SEO, performance, analytics, legal, and QA.

Website Design Checklist for Startups: What You Need Before Launch

Key takeaways from Money20/20 2025. Practical insights on AI in fintech, security, and cross-border payments to shape your next moves.

Clay’s Game-Changing Insights from Money20/20 2025

Move beyond static screens with motion that guides, delights, and clarifies. Master timing, easing, and choreography to craft confident, intuitive interfaces.

Beyond Stillness: Navigating Motion Design with Fundamental Principles

Is it time to refresh your brand? Spot the signals, plan the shift, and relaunch with clarity, consistency, and measurable impact.

When to Evolve Your Brand and How to Do It Right

Branding sets the promise and personality. Marketing carries it to the world. See how aligned strategy, messaging, and channels turn awareness into growth.

How Branding and Marketing Work Together

The main types of AI explained in plain language. Understand narrow AI, general AI, and generative systems with clear examples and everyday use cases.

What Are the Main Types of Artificial Intelligence

The future of fintech belongs to AI with intelligent products and websites that transform how people use digital finance. Step into the new era.

The Next Era of Fintech. How AI Is Transforming the Landscape

We’re bringing design energy to Money20/20 USA 2025! Join Clay at Booth #5045 in Las Vegas for fintech insights, crypto expertise, and fresh connections.

Clay at Money20/20: We’re Heading to Las Vegas

Ship a site that works from day one. Avoid nine common startup web design mistakes and learn simple fixes that boost clarity, speed, and conversions.

9 Common Web Design Mistakes Startups Should Avoid

Delve into visual communication as we explore the distinctions between graphic design and web design, unraveling their unique roles in digital and print landscapes

Web Design vs Graphic Design: What's the Difference?

Design a blockchain logo that signals trust and innovation. Use clear geometry, secure symbolism, and scalable systems to stay sharp across every touchpoint.

How to Design a Blockchain Logo That Builds Trust and Innovation

Turn your brand into a story people remember. Nail values, voice, and arc to craft a narrative that wins hearts — and market share.

Crafting a Compelling Brand Story: Best Tips & Insights

Design systems and pattern libraries explained in plain language. See how they boost consistency, speed delivery, and help teams ship higher quality products.

What Design Systems and Pattern Libraries Are and Why They Matter

Brands that win don't just look good - they think smart. Here's how to turn yours into a strategic asset that drives measurable growth.

Top 12 Branding Tips: The Key to Lasting Customer Loyalty

Design Web3 sites that feel safe, fast, and human. Core principles for wallet-first UX, clear onboarding, transparent data, and trust by default.

The Core Principles of Web3 Website Design 

AI and human intelligence compared. How they think, where each excels, and why the future belongs to teams that combine both.

Artificial Intelligence vs. Human Intelligence

Learn about the journey behind Clay, the launch of Mission Control, and why human creativity remains essential in the age of AI.

Clay x The-Brand Identity: Insights on Mission Control, AI, and the Future of Design

Decode the science of great logos: how symbols, metaphors, and psychology work together to build meaning, memorability, and trust.

Logo Design Theory: Symbols, Metaphors, and Psychology

UX is shifting from reactive to predictive — your digital co-pilot. Anticipatory, adaptive, human-centered: here’s the next chapter.

What Does the Future of UX Hold?

Build a web design team that scales. Follow five clear steps — smart hiring, defined roles, repeatable processes, the right tools, and quality ops that ship fast.

5 Essential Steps to Build a Successful & Scalable Web Design Team

Color that works: master web color theory to build clear hierarchies, accessible palettes, and pages that look great and drive action.

Color Theory in Web Design: Beginner's Guide

Explore the anatomy of a perfect web layout, focusing on essential elements and best practices. Learn how to design a user-friendly and visually appealing website.

The Anatomy of a Perfect Web Layout: Essential Elements and Best Practices

Pull back the curtain on AI with a plain-English tour of machine learning and algorithms — how they learn, predict, and power everyday tools.

How AI Works? Demystifying Machine Learning & Algorithms

User personas put faces to your data. They turn research into real stories that guide smarter design decisions.

How to Create User Personas for Better User Experience

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Uncover the power of the design thinking process. From empathy to testing, learn how each stage fuels creativity and sparks breakthrough ideas.

5 Stages of the Design Thinking Process Explained

Hiring a web designer? Don’t risk costly mistakes. Discover 25 must-ask questions to find the perfect fit for your vision and goals.

25 Questions to Ask Your Website Designer Before Hiring

Product designer vs. UX designer — who does what? Compare scope, responsibilities, and handoffs, and see how they partner from discovery to launch.

Difference Between Product Designer and UX Designer

Maximize your brand's impact by mastering the art of working with brand personality. Learn effective strategies to leave a lasting impression.

What Is Brand Personality? Examples, Elements, and Why It Matters

Design smarter with customer journey maps. Spot pain points, fix gaps, and craft experiences people remember and recommend.

The UX Designer's Playbook to Customer Journey Maps

Backgrounds shape emotion, hierarchy, and usability. Discover how intentional design choices create cohesive, memorable interfaces that keep visitors engaged.

Tips & Best Practices for Mastering Backgrounds in Web Design

A strong brand isn’t just nice to have. It’s an investment that pays compounding returns. Here's how to build one that holds real value.

How to Turn Your Brand Into a High-Value Asset (and Why It Matters)

Blurred edges, soft layers, and digital depth - glassmorphism redefines what modern UX looks and feels like.

How Glassmorphism in UX Is Reshaping Modern Interfaces

A journey through the minds and machines that made AI what it is today, and what it could become tomorrow.

History of Artificial Intelligence: Milestones, Inventions, Trends, Predictions

AI is no longer the future. It’s the reality. Unpack the breakthroughs, bold ideas, and real-world impact of artificial intelligence in our ultimate guide.

The Ultimate AI Guide: Understanding Artificial Intelligence in 2026

A well-structured sitemap helps users find what they need and ensures search engines can easily index your site.

How to Design a Sitemap That Guides Users and Search Engines

Storytelling in UX design boosts engagement and creates emotional connections. Learn how to implement it effectively for better user experiences.


Why Storytelling Matters in UX Design (and How to Do It Right)

Get a solid understanding of the pros and cons of the long scroll websites, which should help you make the right decision.

Long-Scrolling Website Design: Balancing Aesthetics and Functionality

Ready to get your brand everywhere? Discover 10 bold, proven ways to amplify your brand exposure online and offline — and make sure people remember you.

10 Smart Ways to Increase Your Brand Exposure Online and Offline

Web design vs. development, explained with real examples. See how visuals, UX, and code team up to ship fast, user-friendly sites that actually work.

Web Design vs Web Development Explained with Real Examples

UX vs UI, explained simply — clear roles, where they overlap, and how they combine to create intuitive, high-impact digital experiences.

UI vs UX: What's the Difference and Why It Matters

Keep users engaged while content loads with skeleton screens. This simple UX pattern makes your site feel fast and frustration free.

Skeleton Screens: What They Are & Why They Improve UX

Make your logo shine on every screen — prep it for responsive systems so it scales smart, stays crisp, and keeps your brand consistent.

How to Prepare Your Logo For Responsive Design Systems

Beyond clicks and scrolls: advanced techniques for gauging UX effectiveness.

UX Metrics: The Essential Toolkit for User-Centric Design

Win 2026 with a sharp web content strategy - spot audience intent, create standout pieces, and turn traffic into loyal customers.

How to Develop a Winning Web Content Strategy in 2026

In Web3, branding is more than a logo — it’s trust. Discover how good crypto branding builds credibility, boosts adoption, and makes blockchain feel human.

Why Good Crypto Branding Matters in Web3

Discover the essential steps to streamline your web design process. From concept to launch, master every stage for a seamless user experience.

Web Design Process Explained in 9 Simple Steps

Want to get inside your user’s head? Empathy maps reveal hidden motivations so you can design with clarity, confidence, and impact.

Empathy Maps: a Guide to Getting Inside a User's Head

From hype to heartbreak — uncover 10 iconic brand failures and the hard lessons they teach. Find out what went wrong so your brand gets it right.

10 Famous Brand Failures & What We Can Learn From Them

Great design makes crypto click. Discover how smart crypto UX design turns complex blockchain tech into seamless, user-friendly experiences that drive adoption.

Why Crypto Design Matters for Blockchain User Experience

Soft shadows, real depth, clear usability — learn the right way to use neumorphism with practical tips and real examples.

How to Master Neumorphism in UI Design (With Examples)

Looking for a web design company? Don’t settle for less. Discover the 10 must-have qualities that guarantee standout designs and successful projects.

10 Essential Qualities to Look for in a Web Design Company

Make your website inclusive for everyone. Follow essential accessibility guidelines to improve usability, clarity, and compliance.

Web Accessibility: Inclusive Design Guidelines

Turn logo presentations into approvals: 8 pro steps to showcase the work, tell the story, steer feedback, and win confident sign-off.

8 Steps to Presenting a Logo to a Client Like a Pro

Make content easy to find with smart UX Information Architecture. Principles and examples that turn cluttered sites into clear, intuitive journeys.

What Is UX Information Architecture? Definition, Principles & Examples

Stand out with a name that sticks. Why distinctiveness matters — and how to craft a memorable, on-brand name that wins attention and trust.

Why Should a Brand Name Be Distinctive? (And How to Make It Stick)

Make your mission statement unmissable — clear purpose, sharp wording, and visual polish that sticks with customers and teams.

Crafting a Standout Mission Statement Design: Key Principles

Discover the top 10 web design mistakes that could be damaging your site's performance and user experience. Learn how to fix them and optimize your website for better results.

Top 10 Web Design Mistakes That Are Hurting Your Site's Performance

Explore the pros and cons of hiring a local vs. remote UX design agency. Learn which option best fits your project needs, communication style, and budget.

Should You Hire a Local or Remote UX Design Agency? Pros and Cons

Make navigation effortless with breadcrumbs — give users clear paths, cut backtracking, and boost both UX and SEO.

What Are Breadcrumbs in Web Design and Why Your Site Needs Them

Celebrate Clay’s proud achievements at The Webby Awards 2025. Discover the standout projects and recognition that highlight our creative excellence and innovation.

Clay’s Proud Moments at The Webby Awards 2025

Build a pro-grade UI kit with reusable components, clear tokens, and solid docs. Speed up your workflow and keep every screen consistent.

How to Make a Decent UI Kit? Examples, Tips, Insights from Pros

Uncover the hidden meanings in iconic logos you see every day. These clever design secrets might surprise you.

Famous Logos with Hidden Meanings You Never Noticed

From low-fi sketches to clickable prototypes, learn how wireframes shape structure and how prototypes prove usability for better UX.

Everything You Need to Know About Wireframe Design and Prototypes

Supercharge your design workflow with the 20 game-changing Figma plugins every UI/UX designer needs in 2026. From lightning-fast prototyping to seamless handoffs, these powerhouse tools will transform how you create stunning digital experiences.

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