We’ll send you a nice letter once per week. No spam.

By clicking the Subscribe button you agree to our 

Stay tuned

UI/UX

Web Design

Branding

Guides

News

Get in touch

Services

Landing Branding

Landing Digital

UI/UX Design

Landing Websites

Landing Content

Content

Landing Development

Development

Menu Left Nav

Agency

Careers

Culture

About

How we work

Menu Right Nav

Dribbble

Behance

Instagram

LinkedIn

Twitter

Facebook

Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Uncover the hidden meanings in iconic logos you see every day. These clever design secrets might surprise you.

Famous Logos with Hidden Meanings You Never Noticed

Discover five powerful brand attributes that shape how consumers perceive and connect with your brand. Learn how to leverage them to build trust, loyalty, and recognition.

5 Powerful Brand Attributes that Influence Consumer Perception

Discover why verbal identity is a key component of strong branding. Learn how tone, messaging, and voice shape perception and build lasting connections with your audience.

Why Verbal Identity Is Crucial for Your Brand’s Success

Learn how to execute a successful brand repositioning strategy to stay relevant and competitive. Discover key steps to refine your brand identity and connect with your audience.

How to Execute a Successful Brand Repositioning Strategy

Learn how startups can stand out in competitive markets with effective brand positioning strategies. Discover key tactics to differentiate, attract customers, and build brand authority.

Brand Positioning Strategies for Startups in Competitive Markets

Learn how to craft a powerful vision statement that aligns your company’s goals and inspires growth. Discover key steps to create a compelling vision that drives long-term success.

Crafting Your Company's Future: a Guide to Vision Statement

Discover how effective social media branding helps startups build credibility, attract loyal customers, and stand out in competitive markets. Learn key strategies for success.

How Social Media Branding Transforms Startups into Market Leaders

Discover how mascot branding can create a memorable and engaging identity for your business. Learn key strategies to design and integrate a mascot that strengthens brand recognition.

Mastering Mascot Branding for Your Business

Explore how strong startup branding influences investor confidence and fundraising success. Learn key branding strategies to attract investors and secure funding.

How Startup Branding Affects Fundraising and Investor Relations

Discover the costs of startup branding and what factors influence pricing. Learn how to budget effectively for logo design, brand identity, and marketing materials.

How Much Does Branding Cost for a Small Business?

Learn how startups can build a strong, memorable brand with an agency while staying within budget. Discover cost-effective branding strategies that drive long-term success.

Branding for Startup: How to Build a Memorable Brand with an Agency on a Budget

Explore the key differences in branding for large businesses versus startups, from strategy to execution. Learn how each approach shapes brand identity, growth, and market positioning.

Start Small, Think Smart: Branding Tips for Startups vs. Corporate Giants

Explore the unique branding challenges faced by tech startups and discover solutions to overcome them. Learn how to create a strong, memorable brand in the competitive tech space.

Unique Challenges and Solutions of a Tech Startup Branding

Discover 7 cost-effective branding strategies to help small businesses build a strong identity. Learn practical tips to stand out without breaking the bank.

7 Inexpensive Small Business Branding Strategies

Learn how to craft a compelling brand value proposition that sets you apart in a competitive market. Discover strategies to highlight your unique benefits and attract customers.

What Is a Brand Value Proposition: How to Stand Out in a Competitive Market

In this guide, we will cover what brand architecture is, explore different types of brand architecture examples and examine the benefits and limitations of each type.

Essential Brand Architecture Guidelines for Success

Discover effective brand extension strategies to expand your brand’s reach and appeal. Learn how to introduce new products while maintaining brand identity.

Brand Extension Strategies: Expanding Your Brand's Horizons

Discover affordable branding services designed specifically for startups. Learn how to create a strong brand identity that resonates with your audience and supports growth.

Branding Services for Startups: Affordable Solutions for New Businesses

Explore key strategies for successful app design and development, from planning and prototyping to user testing and launch. Learn essential steps to create an impactful app.

App Design and Development Guide: Key Strategies for Success

Discover why building a strong brand is essential for every startup. It helps establish credibility, attract customers, and drive growth. Learn key reasons to invest in brand development early.

Why Every Startup Needs Strong Branding

Select the perfect fonts for your brand guide to ensure consistency and impact. Discover tips on choosing and using fonts effectively across all brand materials.

Brand Guide Fonts: How to Select and Use Them Effectively

Learn to select the right brand agency for your startup, considering essential factors like expertise, alignment, and budget. Discover tips to ensure a perfect match for your brand’s vision.

How to Choose The Right Brand Agency for Startups

Learn strategies for building a powerful visual identity that resonates with your audience. Discover key elements to create a cohesive and memorable brand image.

What Is Visual Identity and How to Build a Powerful One

Explore the top 14 branding agencies ideal for startups in 2025, each offering expertise in building memorable and impactful brands. Find the perfect agency to elevate your brand’s presence.

Top 14 Branding Agencies for Startups for 2025

Explore customer loyalty and learn critical tactics to keep your customers returning. Discover practical strategies to build lasting relationships and enhance retention.

How to Measure Customer Loyalty: Key Tactics to Keep Customers Coming Back

Discover why a brand style guide is essential for maintaining consistency across all platforms. Learn tips and see examples of practical guides that strengthen brand identity.

Why Every Business Needs a Brand Style Guide: Tips and Examples

Discover the essential steps to purposeful brand development and how they align with your business goals. Learn strategies to create a brand that resonates with your audience.

What Is a Brand Development Strategy? An Essential Overview

Unlock expert secrets and strategies to transform your brand perception. Learn proven techniques to shape how your audience views and engages with your brand.

What is Brand Perception? Transform It with Pro Secrets and Strategies

Discover 6 essential steps to create a distinctive brand aesthetic that sets your business apart. Learn how to build a cohesive and memorable visual identity.

6 Steps to Design a Brand Aesthetic: Examples That Resonate With Your Audience

Discover five expert tips to elevate your logo design skills quickly. Learn actionable strategies to create impactful and memorable logos.

5 Pro Tips to Improve Your Logo Design Fast

Discover expert tips for crafting compelling brand stories. Learn how to build emotional connections with your audience and enhance customer loyalty through effective brand storytelling strategies.

Ultimate Guide to Brand Storytelling with Real-life Examples for 2025

Get expert advice and best practices on creating a strong brand voice. Develop a consistent, engaging brand personality that truly connects with your audience.

Creating a Strong Brand Voice: Expert Advice and Best Practices

Discover expert tips and strategies to enhance your brand image. Learn how to build a strong, memorable brand that resonates with your target audience.

Enhancing Your Brand Image: Expert Tips and Strategies

Discover the essence of brand experience and how to create unique, impactful touchpoints that resonate with your audience. Learn strategies to enhance every customer interaction.

The Essentials of Brand Experience: What It Is and Why It Matters

Learn how to craft a unique brand promise that resonates with your audience. Follow these three simple steps to define and communicate your brand's core values.

How to Create a Unique Brand Promise in 3 Simple Steps

Discover how the colors can significantly impact customer perceptions and emotions. Learn how to select the right colors that enhance your brand's identity and appeal to your target audience. 

How to Choose Brand Colors That Reflect Your Business

Discover how brand consistency builds trust and loyalty with customers. Learn how a unified brand identity can significantly drive business growth. 

What Is Brand Consistency and How It Drives Business Growth and Customer Loyalty

Step into the future of branding with the visionary minds behind the world's 16 best agencies in 2025

Top 16 Branding Agencies in the World for 2025

Explore how different logo shapes influence consumer perception. Learn how to craft a memorable brand identity using shape psychology.

Geometric Branding: The Science Behind Logo Shapes

Navigate the evolving terrain of brand awareness in 2025 with our definitive guide, empowering brands to cultivate resonance and loyalty in an ever-changing market

Brand Awareness: What It Is and Strategies to Improve It

Discover how rebranding can revitalize your business, attract new customers, and boost growth. Learn why a redesign is essential in this must-read article.

Power of Rebranding: Why To Redesign Your Business

Craft unforgettable brand identities with expert guidance! Explore five essential logo design tips to steer clear of design pitfalls and create impactful logos

Avoid Bad Logos With These 5 Pro Logo Design Tips

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Discover the essence of brand identity as we delve into the art of minimalist logo design, where simplicity speaks volumes.

Minimalist Logo Design: Streamlining Your Brand's Visual Identity 

Explore the transformative impact of animated logos in revitalizing your brand image, fostering engagement, and leaving a lasting impression.

How to Make an Animated Logo: Captivating Audiences with Motion

Discover the essential reading list for every branding designer with our curated selection of the top 10 books on branding.

Best Books on Brand Strategy: Top 10 Every Designer Should Read in 2025

Check out our top eight tips for strong brand identity design below to get started!

Top 8 Branding Tips: The Key to Lasting Customer Loyalty

Unlock the secrets to crafting brand guidelines that cover both visual and non-visual elements. Elevate your brand's consistency and impact effortlessly.

What Are Branding Guidelines: Understanding Visual and Non-Visual Aspects

Foster lasting customer loyalty by mastering the art of brand recognition. Learn strategies to unlock trust and engagement with your audience.

What Is Brand Recognition and How to Build It: Proven Strategies for Success

Maximize your brand's impact by mastering the art of working with brand personality. Learn effective strategies to leave a lasting impression.

What Is Brand Personality? Examples, Elements, and Why It Matters

This article will explore what makes a great brand story, key factors to consider when crafting one, and how to create an engaging narrative that captivates your audience.

Crafting a Compelling Brand Story: Best Tips & Insights

Have you ever wondered what it takes to build a successful brand? If so, you'll want to look at the concept of brand strategy.

Brand Strategy Guide 2025: Aligning Your Brand for Long-Term Success

Navigate the complexities of branding in 2025 with our in-depth guide. Craft a brand identity that resonates with your audience and sets you apart.

Brand Identity Guide: Craft Brand's Unique Image 2025

Latest

Branding and brand identity define how companies look to the outside world. Get the latest on product branding, brand identity, strategy, and more.