Clay x The-Brand Identity: Insights on Mission Control, AI, and the Future of Design

We’re excited to share that our founders, Anton and Dmitry, recently sat down with The-Brand Identity for an in-depth interview about Clay’s journey, our approach to design, and the launch of our new venture, Mission Control.

In the conversation, they reflect on what inspired them to start Clay more than a decade ago, the lessons learned while scaling into a globally recognized agency, and why human creativity remains more valuable than ever in the age of AI. They also discuss how Clay and Mission Control complement each other (supporting companies from early-stage ideas to global brands) and what’s next for the future of creative agencies.

It’s a candid look into what drives us, what challenges us, and how we’re thinking about the next chapter of design.

👉 The full interview is now live on The-Brand Identity. Enjoy!