Crypto & Web3
Shaping Crypto into the Future Everyone Believes In
We transform crypto branding, web design, and UX to make your Web3 project shine and engage users with clarity and impact.
Trusted by the crypto industry leaders
The Crypto Industry Needs a Redesign
Blockchain is no longer just for early adopters. With institutions and governments paying attention to crypto, the stakes are higher than ever. Yet, the market is oversaturated, and projects struggle to stand out.
At Clay, we help Web3 companies rise above the noise with bold branding, visionary web design, and seamless user experiences that drive trust and adoption.
We’re a Full-Service Web3 Design & Branding Agency
We craft distinctive brands and digital experiences for DeFi platforms, crypto wallets, trading terminals, and exchanges. From degens to institutions, we know the crypto audience and how to engage them.
Branding
Escape the Crypto Echo Chamber
The same futuristic logos. The same buzzwords. The same “crypto-native” design. Web3 projects are stuck in a loop of unoriginality, alienating mainstream audiences and failing to differentiate.
We craft bold, human-first brands that break the mold, connect with real people, and set your project apart.
Featured Project
Sky
We partnered with the OG DeFi protocol MakerDAO to lead their ambitious rebrand to Sky and transition DAI to USDS. Our team drove brand strategy, visual identity, and rollout for a family of brands, along with their website and app design.
Post-launch, our website traffic surged by 40%, and social media engagement doubled, indicating a stronger brand presence.”
Web Design
Make Your Vision Clear to the World
Web3 websites are complex and designed for insiders rather than users. This makes it hard for people to understand why your project matters.
We create marketing websites that simplify complex ideas, engage users, and inspire trust.
Featured Project
Grayscale
Over the past two years, we’ve redesigned Grayscale’s main site and launched a new one for BTC and ETH ETFs, all while navigating complex regulations. We continue to support them on all web projects.
We loved working with Clay – they are professional, creative, and thorough. You’ll find a partner who feels equal ownership over the look and feel of the website as you do.”
UI/UX Design
Create Experiences People Actually Trust
Web3 platforms promise empowerment but deliver confusion. Clunky interfaces and poor onboarding scare off new users and stall adoption.
We reimagine user experience to be intuitive, secure, and normie-friendly.
Featured Project
Nuant
Nuant partnered with us to design a digital asset management platform for institutions with a 360° asset view and advanced analytics. We built a strong design system to support scalability and seamless development.
We build delightful digital products that engage people, blending gamification, research, and deep audience understanding. Designed to scale, they reflect the brand at every level.”
Why Clay
Our multidisciplinary, remote-first team is led by crypto-native founders who deeply understand the Web3 space.
With full-service capabilities spanning branding, web design, and UI/UX design, we’re uniquely positioned to help you build trust, stand out, and drive adoption.
In Crypto Since 2016
We’ve seen the space evolve — and know what it takes to succeed.
We Accept Crypto
We hold Bitcoin and crypto, accepting crypto payments natively.
80+ Experts
A global, distributed team of 80+ design and strategy experts.
Trusted by Leaders
Trusted by industry leaders like Coinbase, Avalanche, Maker, and Grayscale to deliver standout design.
Let’s Build the Future of Crypto Together
Crypto needs more than technology — it needs trust, clarity, and exceptional design. Your vision deserves a partner who can make it resonate.
FAQ
Yes. We accept crypto payments natively to our self-custody wallets, not relying on third-party services or exchanges. This ensures enhanced privacy and security for every transaction.
We’re open to it. This is a more involved engagement in which we serve as creative venture partners, guiding your project team every step of the way. Let’s talk terms and see if it makes sense for both sides.
Yes, we work with anonymous founders and respect privacy at every level. We collaborate with people from all countries and adapt to their preferred communication methods, whether through encrypted chats, PGP, or other secure channels. Since we accept crypto payments directly to our self-custody wallets, your identity remains protected throughout our engagement.
Yes. We’ve navigated complex compliance challenges, from launching Grayscale’s BTC ETF site to unpacking KYC requirements across multiple jurisdictions while working with Coinbase. We understand regulatory frameworks and how to align with institutional standards.
We’re crypto natives too. We’ve been in the space since 2016, witnessing its evolution firsthand. We trade, use crypto daily, and build our own projects. We stay on top of trends as they emerge and fade, ensuring we know what’s current, what’s next, and what actually matters to your users.
We offer front-end development to bring our designs to life with precision. Our expertise covers mobile apps, web apps, and interactive marketing websites. We also collaborate closely with client dev teams to deliver seamless, high-quality digital products.
We prefer our project kickoffs in Miami, Vegas, and Ibiza.