Sky
Branding and visual identity for an innovative DeFi platform
- Branding
- Design System
- UI/UX
- Illustration
- 3D
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Fintech
The Future of Finance is Intelligent
We partner with visionary companies in financial technology to design the next chapter of financial services through human-centered fintech design and purposeful AI.
Trusted by global leaders and bold challengers alike
Our Impact
Shaping the Future of Fintech Through AI and Design
Work that helped the world’s leading fintechs build trusted digital products and brands.
How We Help
01
AI Transformation
AI that works for people. We design AI-powered experiences that are intuitive, useful, and centered on human needs.
02
Design Innovation
Modern fintech industry UI/UX design that removes legacy friction, simplifies complex journeys, and keeps operations accurate, safe, and efficient with strong error prevention.
03
Branding
Making your brand look like the future of finance. We craft strategy and identity systems that are credible, differentiated, and built to grow your brand identity.
04
Digital Products & CX
We design UI and UX for modern fintech platforms trusted by millions, shaping every user interface with clarity and care. Our work is scalable, compliant, accessible, and mobile first to build trust and engagement.
05
Marketing
We bring strategy and story to life through seamless, accessible websites that strengthen your digital presence. We align brand and performance across web design and launch campaigns for fintech teams and financial institutions.
Clay Perspective
The Next Era of Fintech
How AI is transforming the fintech landscape.
Where We Focus
Our experience spans 15+ years across fintech’s core domains
Financial Infrastructure
Payroll & HR Tech
Wealth Management
Payments
BNPL & Embedded Finance
Lending Platforms
Crypto & DeFi
Compliance & RegTech
Insurance & Insurtech
Digital Banking
Our Work
Where Strategy Meets Craft
We loved working with Clay – they are professional, creative, and thorough. You’ll find a partner who feels equal ownership over the look and feel of the website as you do.”
We needed a partner who saw our vision and pushed us to new levels. Clay’s expertise helped us deliver early and scale for future expansion through the design system and brand they developed.”
We have had the pleasure of collaborating with Clay's team since 2012. Their constant drive for innovation and meticulous attention to detail have consistently led to positive changes in our product and metrics.”
Clay were great partners and weren’t afraid to think outside the box. We’re thrilled with the result and feel it communicates a unique and distinctive brand in our space.”
Why Clay
We’ve been designing for digital finance since the early days, building platforms for banks and fintech pioneers.
Today, our senior, founder-led teams bring strategy and craft together to help ambitious companies simplify complexity and scale with clarity.
In Finance Since 2008
We've built everything from early neobanks to modern payment ecosystems, including banking app experiences and end-to-end financial apps.
Based in San Francisco
Operating globally with deep roots in the heart of fintech innovation.
We Know the Hard Parts
We understand the regulatory, compliance, and accessibility challenges and how to design for them across financial institutions, including evolving financial regulations.
Trusted by Leaders
We help fintech teams turn vision into clarity, trust, and intelligent design across every touchpoint, from brand identity to financial apps and digital banking platforms.
Let's Build the Future of Fintech Together
We help fintech teams turn vision into clarity, trust, and intelligent design across every touchpoint, from brand identity to financial apps and digital banking platforms.
FAQ
Clay is a UI/UX design agency with a founder-led team of senior designers and strategists with decades of fintech design experience. We have extensive expertise in fintech UX design, ensuring that our solutions deliver good UX tailored to the unique needs of financial services.
Our process is design-system driven and built for scale, helping companies stay consistent, compliant, and ready for the future across the broader digital ecosystem of modern financial technology. In fintech, good UX design is closely tied to trust and security, as well as ease of use, which are essential for user confidence and satisfaction. We also bring detailed information at the right moments, so users feel informed without feeling overwhelmed.
We combine deep industry roots with a forward-looking, AI-ready mindset across fintech products.
Yes. We partner with early-stage fintech startups as well as global fintech companies. Whether it is shaping a new brand identity or redesigning a complex banking app, our approach adapts to the size, pace, and goals of each client and their target audience.
We also design across the full digital ecosystem, from marketing sites and onboarding to authenticated product experiences, support flows, and design systems.
Timelines vary depending on scope and complexity. Brand design projects usually start at around three months, web redesigns take four to five months, and full digital banking product transformations often span six months or more.
If your product includes complex data, we plan time for clear data visualization and testing, so users can understand key numbers quickly and act with confidence.
We have worked extensively with financial institutions and regulated fintechs around the world. Security is one of the most important requirements for any financial product or service.
Our process integrates compliance, accessibility, and security considerations from the start, ensuring every product meets both user and regulatory standards. Fintech UX designers must signal security at every critical step and make security decisions visible to users. This matters even more in emerging spaces like decentralized finance, where trust signals and clarity can make or break adoption.
We have worked extensively with fintech companies and regulated fintechs worldwide. Our process integrates compliance, accessibility, and security considerations from the start, ensuring every product meets both user and regulatory standards.
We often continue as an embedded partner, supporting design, product, and strategy beyond the initial launch. This allows our clients to move faster while maintaining consistency and quality as their needs evolve across digital and traditional banking.
We can also help iterate on product education and financial literacy elements, so users keep building confidence as features expand.
We build design systems and strategic frameworks that evolve with your business. Every project is created to scale, adapt, and stay effective as technologies, markets, and user expectations change in financial technology.
That includes future-proofing patterns for clear data visualization, supporting new surfaces in your digital ecosystem, and designing flexible foundations that can extend to areas like decentralized finance when your roadmap demands it.