Sky
Branding and visual identity for an innovative DeFi platform
- Branding
- Design System
- UI/UX
- Illustration
- 3D
View case study
Fintech
The Future of Finance is Intelligent
We partner with visionary companies to design the next chapter of financial services through human-centered design and purposeful AI.
Trusted by global leaders and bold challengers alike
Our Impact
Shaping the Future of Fintech Through AI and Design
Work that helped the world’s leading fintechs build trusted digital products and brands.
How We Help
01
AI Transformation
AI that works for people. We design AI-powered experiences that are intuitive, useful, and centered on human needs.
02
Design Innovation
Solving legacy pain points with modern design. We rethink complex UX, turning friction into flow and legacy systems into intuitive journeys.
03
Branding
Making your brand look like the future of finance. We craft strategy and identity systems that are credible, differentiated, and built to grow.
04
Digital Products & CX
Designing the interfaces of what’s next. We build scalable, intuitive platforms and tools trusted by millions.
05
Marketing
Bringing strategy and story to life. We align brand and performance across everything from web design to launch campaigns.
Clay Perspective
The Next Era of Fintech
How AI is transforming the fintech landscape.
Where We Focus
Our experience spans 15+ years across fintech’s core domains
Financial Infrastructure
Payroll & HR Tech
Wealth Management
Payments
BNPL & Embedded Finance
Lending Platforms
Crypto & DeFi
Compliance & RegTech
Insurance & Insurtech
Digital Banking
Our Work
Where Strategy Meets Craft
We loved working with Clay – they are professional, creative, and thorough. You’ll find a partner who feels equal ownership over the look and feel of the website as you do.”
We needed a partner who saw our vision and pushed us to new levels. Clay’s expertise helped us deliver early and scale for future expansion through the design system and brand they developed.”
We have had the pleasure of collaborating with Clay's team since 2012. Their constant drive for innovation and meticulous attention to detail have consistently led to positive changes in our product and metrics.”
Clay were great partners and weren’t afraid to think outside the box. We’re thrilled with the result and feel it communicates a unique and distinctive brand in our space.”
Why Clay
We’ve been designing for digital finance since the early days, building platforms for banks and fintech pioneers.
Today, our senior, founder-led teams bring strategy and craft together to help ambitious companies simplify complexity and scale with clarity.
In Finance Since 2008
We’ve built everything from early neobanks to modern payment ecosystems.
Based in San Francisco
Operating globally with deep roots in the heart of fintech innovation.
We Know the Hard Parts
We understand the regulatory, compliance, and accessibility challenges and how to design for them.
Trusted by Leaders
We’ve partnered with Stripe, Discover, Plaid, Grayscale, and more to deliver impactful design.
Let's Build the Future of Fintech Together
We help fintech teams turn vision into clarity, trust, and intelligent design across every touchpoint.
FAQ
Clay is a founder-led team of senior designers and strategists with decades of fintech experience. Our process is design-system driven and built for scale, helping companies stay consistent, compliant, and ready for the future. We combine deep industry roots with a forward-looking, AI-ready mindset.
Yes. We partner with early-stage fintech startups as well as global financial institutions. Whether it is shaping a new brand or redesigning a complex digital product, our approach adapts to the size, pace, and goals of each client.
Timelines vary depending on scope and complexity. Brand design projects usually start at around three months, web redesigns take four to five months, and full digital product transformations often span six months or more.
We build AI-native experiences where intelligence is part of the core interaction, not an add-on. From personalization to decision support, we design AI features that are meaningful, transparent, and centered on human needs.
We have worked extensively with financial institutions and regulated fintechs around the world. Our process integrates compliance, accessibility, and security considerations from the start, ensuring every product meets both user and regulatory standards.
We often continue as an embedded partner, supporting design, product, and strategy beyond the initial launch. This allows our clients to move faster while maintaining consistency and quality as their needs evolve.
We build design systems and strategic frameworks that evolve with your business. Every project is created to scale, adapt, and stay effective as technologies, markets, and user expectations change.