Dima Tsozik

I’m a Co-Founder and Head of Design at Clay, and I’ve been a designer since the 20th century. I’ve watched the industry go through many cycles, new tools, trends, and platforms, and I’ve learned to care most about what lasts. Clear thinking, strong fundamentals, and work that feels considered, not just decorated.

When I review articles for our blog, I’m basically asking one question the whole time. Would this help a real team make a better decision tomorrow?

I look for sharp reasoning, useful examples, and advice that fits the messy reality of product work. If something feels vague, overhyped, or too “perfect on paper,” I’ll push it until it becomes clear, grounded, and genuinely usable.