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Reyes Holdings
Eden
Brand identity and app design for an AI-powered real estate platform
Eden uses AI to help people find their perfect home, combining smart search tools with visual exploration to match each user’s unique vision.
The Clay team partnered with Eden to shape a distinctive brand and create a seamless app experience. AI-powered tools guide users through the home-finding journey with ease.
- Brand Identity
- Design System
- Illustration System
- App Design
- Interaction Design
- Design Concepts
Creating a Gem Brand
We crafted Eden's visual identity by merging contemporary digital aesthetics with classic design elements.
The modern look is defined by simplicity, with minimalist graphics and a restrained color palette, while the classic style stands out through detailed typography and expressive illustrations.
Timeless Typography
Eden’s typography reflects the brand’s personality, blending warmth and trust with a sense of refinement. Italics add subtle emphasis, creating a human touch that makes the brand feel approachable and confident.
Headlines use Martina Plantijn, a serif in regular and italic styles, for elegance and nuance. ABC Diatype, a clean sans serif, handles body text, ensuring clarity. Together, they give Eden a distinctive, trustworthy voice across all communications.
Illustrating Dreams
The illustration system balances fine detail with clean composition. It reinforces the dream metaphor while evoking the calm imagery of paradise gardens, connecting the brand to the timeless allure of Eden.
Capturing Brand Values Through Imagery
To support Eden’s brand vision, we structured a photography system around three key categories: home imagery, portraits, and botanical photography.
Home imagery captures dream homes brought to life. Portraits highlight the care and dedication of the people helping users find the right space. Botanical photography evokes the serenity and timeless beauty of the Garden of Eden.
Embodying the Brand Spirit
Eden’s brand identity emphasizes personal connection through clean layouts, thoughtful typography, clear messaging, and captivating illustrations. The design reflects the brand’s commitment to a universal need: a home, where dreams and security come together.
Visualizing a Dream Through a Message
Eden allows users to explore and visualize their dream home, focusing on the emotions of being in a space they’ve imagined. AI helps translate their vision into visual references, supporting a more inspiring and immersive home-finding experience.
Clean Pleasing Visuals on Every Screen
Layouts and visuals are designed to feel light and intuitive, while keeping product functionality front and center. The app uses the brand palette for thoughtful accents that enhance the overall experience.
To bring our vision for Eden to life, we needed a dedicated partner, and Clay exceeded our expectations. Their team was highly engaged, creative, and friendly, guiding us from the initial concept to implementation. With their help, we designed the brand and app we always wanted, and we're excited to continue our partnership as we grow.”
