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Cornerstone
STC Bank
Accelerating the future of digital banking in Saudi Arabia
In one of the world's fastest-growing financial markets, STC Bank set out to redefine how people in Saudi Arabia engage with their finances. Evolving from the success of STC Pay, the country’s leading digital wallet, the bank faced a new challenge. Scaling rapidly without losing the agility and character that defined its fintech origins.
STC Bank required a connected digital environment, not just a new interface, to reflect its commitment to speed, trust, and client satisfaction. Our goal was to turn that ambition into a human-centered experience capable of earning confidence at scale and setting a new benchmark for digital banking in the region.
From Digital Wallet to Digital Bank
Through close collaboration with product, marketing, and technology teams, we identified the moments that build both emotion and measurable value. Every step focused on clarity and precision: simplifying complex journeys, aligning the brand across channels, and ensuring each interaction reflected STC Bank’s reliability and ambition.
Designing for Everyday Financial Clarity
The main dashboard was rethought around intent. Primary actions are surfaced, while supporting tools remain readily available. The result is a balanced environment that turns daily money management into a quick, confident routine.
Ecosystem Behind the Super App
A flexible structure connects banking, payments, and lifestyle features into a single coherent system. Each service contributes to a larger network, extending STC Bank’s reach while keeping the customer journey consistent and effortless.
A Seamless Mobile Experience
The mobile app was designed to feel consistent, responsive, and effortless. Every detail, from motion to structure, works together to create a focused experience where people can manage their finances naturally, without distraction or friction.
Empowering Business Clients
The merchant environment was redesigned around how businesses actually operate. By consolidating analytics, transactions, and account tools into a single intuitive view, we helped clients make faster decisions and maintain tighter financial oversight.
The merchant portal is complemented by a dedicated mobile app, designed to keep essential business tools always at hand.
The app mirrors the portal’s clean structure and visual language, ensuring a seamless and consistent experience across devices.
Cohesive Marketing Experience
We designed clear exploration paths with multiple entry points, combining structured content and smooth navigation to help users easily find services, understand what’s offered, and engage with the platform.
Design System That Scales
A unified framework now supports STC Bank’s full range of services, bridging its fintech roots with the needs of a digital bank. The system enables rapid expansion and consistent quality as new products and features are introduced.
Crafting a Visual Language
STC Bank's modern, confident, and distinctly Saudi personality is conveyed through custom illustrations and a refined iconography suite. Together, they form a visual signature that links every touchpoint, creating cohesion and strengthening recognition across the entire journey.