Tipalti

Web redesign for a modern payables automation platform

Tipalti’s connected finance automation suite provides visibility and control across accounts payable, global payments, procurement, and employee expenses.

We redesigned their marketing website from the ground up, rethinking the content structure, creating wireframes, and developing a fresh visual direction and scalable design system. The goal was to create a more cohesive, easy-to-navigate experience that makes complex fintech solutions easier to understand and gives the brand a stronger digital presence.

  • Web Design
  • UI/UX Design
  • Design System
  • Icon Design
  • Motion Design

Bringing a Human
Touch to Tech

Instead of abstract tech visuals, we used expressive human imagery to reflect Tipalti’s real-world impact, highlighting the people behind the finance workflows and grounding
the brand in authenticity.

Clear Navigation for a Complex Ecosystem

To support Tipalti’s multi-page structure, we designed a navigation system that combines clarity and depth. It allows users to move seamlessly between sections through intuitive menus and a clear hierarchy across all devices.

A well-organized menu helps users easily find what they need and navigate the website across different devices.

Icons as a Language

A custom set of icons was designed to complement the visual language, enhance scannability, and support key actions throughout the interface.

Component-based

We adopted a component-based approach to ensure consistency, speed, and scalability across the entire site. Reusable sections allowed for faster iteration while maintaining a unified visual language.

Streamlined by Design

By breaking the interface into modular parts, we streamlined both design and development. This approach kept everything visually aligned and simple to manage.

Ready to Scale

From responsive layouts to micro-interactions, every element in the design library was built to support complex user flows while keeping the experience consistent with the brand.

Fully Adaptive

The layout adapts smoothly to different screen sizes, making the website easy to navigate and use on desktop, tablet, and mobile.

A person holding a mobile phone with the Tipalti app opened

Across All Devices

We prioritized the mobile experience from the start, ensuring fast load times, intuitive interactions, and seamless navigation on smaller screens without compromising functionality.

Working with Clay on our website redesign was a great experience. They were highly organized, ensuring we always knew what to expect at each step of the process.”

Jennifer O'Connor Head of Corporate Marketing, Tipalti

Jennifer O'ConnorHead of Corporate Marketing, Tipalti

Tipalti billboard ad

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