Tipalti

Web redesign for a modern payables automation platform

Tipalti’s connected finance automation suite provides visibility and control across accounts payable, global payments, procurement, and employee expenses.

We redesigned their marketing website—from content structure and wireframes to visual design and a scalable design system—creating a cohesive digital experience that clarifies complex solutions and strengthens the brand’s presence in the fintech space.

  • Web Design
  • UI/UX Design
  • Design System
  • Icon Design
  • Motion Design

Bringing a Human
Touch to Tech

Instead of abstract tech visuals, we used expressive human imagery to reflect Tipalti’s real-world impact—highlighting the people behind the finance workflows and grounding
the brand in authenticity.

Clear Navigation for a Complex Ecosystem

To support Tipalti’s multi-page structure, we designed a navigation system that combines clarity and depth. It allows users to move seamlessly between sections through intuitive menus and a clear hierarchy across all devices.

A well-structured menu system ensures users always know where they are — and where to go next — no matter the device.

Icons as a Language

A cohesive set of icons was designed to complement the visual language, enhance scannability, and support key actions throughout the interface.

Component-based

We adopted a component-based approach to ensure consistency, speed, and scalability across the entire site. Reusable sections allowed for faster iteration while maintaining a cohesive visual language.

Streamlined by Design

By breaking the interface into modular parts, we streamlined both design and development. This approach kept everything visually aligned and simple to manage.

Ready to Scale

From responsive behaviors to micro-interactions, element in the design library was crafted to support complex flows while maintaining brand consistency.

Fully Adaptive

The layout intelligently adapts to different screen sizes, ensuring a consistent and intuitive experience whether on desktop, tablet, or mobile.

A person holding a mobile phone with the Tipalti app opened

Across All Devices

We prioritized the mobile experience from the start, ensuring fast load times, intuitive interactions, and seamless navigation on smaller screens—without compromising functionality.

Working with Clay on our website redesign was a great experience. They were highly organized, ensuring we always knew what to expect at each step of the process.”

Jennifer O'Connor Head of Corporate Marketing, Tipalti

Jennifer O'ConnorHead of Corporate Marketing, Tipalti

Tipalti billboard ad

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