Yahoo! Games

Website design and development for Yahoo! Games

Working with Yahoo’s internal Games team, we developed a brand-new portal that leverages the existing brand identity while establishing a playful aesthetic to captivate users. Through our ongoing partnership, new features and enhancements continue to optimize the gaming experience.

  • Web Design
  • Design System
  • Illustration
  • Motion Design
  • FE Development
  • Ongoing Support

Redefining Yahoo! Games

We created diverse discovery scenarios with multiple entry points, integrating visually distinct sections and intuitive navigation to make it easier for users to explore and engage with content.

Easy Navigation, Endless Fun

The navigation streamlines content discovery with clear categories and seamless transitions, allowing users to explore a diverse range of games effortlessly. Popular titles in each category are available directly from the menu.

A person holding a tablet with Yahoo! Games website

From Categories to Quests

We transformed the categories into dynamic hubs, using bold visuals and intuitive design to spark curiosity. Each category invites users to dive deeper, making every visit an engaging exploration of new content.

Introducing New Discovery Features

The random game selection offers an easy way to discover new games. It makes the experience not only fun but also helps users who are unsure what to play. The feature is further enhanced with engaging animation.

Play & Progress

The gameplay experience is enriched with a rewards system that fosters achievement and friendly competition, motivating players to return and reach new milestones with every session.

Two people checking out Yahoo! Games Pushup Notifications
Yahoo! Games on a tablet and on mobile

Seamless Gaming Anywhere

Yahoo! Games delivers a seamless experience across all devices, with responsive layouts and optimizations, ensuring smooth, engaging gameplay anytime, anywhere.

Yahoo! Games mobile and web screens

Creative Brand Expressions

Custom illustrations and icons were crafted to reinforce brand identity, creating a cohesive design that feels engaging yet sophisticated.

Clay was communicative, efficient, and receptive to feedback as we iterated on the design for Yahoo! Games. They played a key role in exploring options and ultimately establishing a distinct tone for the platform. Beyond exploratory support, Clay also excels at executing specific feature design requests—such as Badges and Streaks—efficiently and on time.”

Jason Cion Senior Product Manager

Jason CionSenior Product Manager

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