Discover the power of A/B testing, learn its insights and see real-world examples illuminating its impact on decision-making and optimization strategies

What Is A/B Testing? Useful Insights & Examples

Unravel the complexities of UX research with straightforward methods, empowering teams to create user-centric products with confidence.

UX Research Simplified: Explaining The Key Methods

Learn how to select fonts, create a hierarchy, and enhance readability for optimal user experiences

Website Typography: The Essential Guide for Designers

Discover the key elements and best practices of a data-driven UX design process that leverages effective UX analysis to create user-centered products

What Is UX Data-Driven Design Process? Effective UX Analysis

CafePay's branding ignites discussion with its blend of creativity and consumer connection, reshaping industry standards

Why Is Everyone Talking About CafePay's Branding?

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Explore the multifaceted duties of a UX researcher, from conducting user interviews to analyzing data and shaping the foundation of user-centric design.

What Is a UX Researcher? Key Roles & Responsibilities

Explore the pivotal role of UX writers in crafting seamless digital experiences, blending language expertise with user-centric design principles

What Does a UX Writer Do? An Insider’s Guide

Discover the essence of brand identity as we delve into the art of minimalist logo design, where simplicity speaks volumes.

Why Does Minimalism Work for Logo Design

Discover the essence of usability and its vital role in design. Uncover why prioritizing usability enhances user satisfaction and product success

Usability: What Is It and Why Should You Care?

Unlock the secrets to elevate your website's visibility and aesthetics with our top 12 SEO-centric design tips

Top 12 Tips for Website Design with SEO

Celebrate with us as our remarkable projects earn well-deserved recognition at The Webby Awards 2024

Celebrating Success: Our Projects Shine at The Webby Awards 2024

Explore the intricacies of UI/UX design through a comprehensive examination of its contextual framework.

A UI/UX Design Process In Context

Explore the world of tree testing with this comprehensive guide, designed to help you understand its principles and confidently execute tests.

Understanding & Implementing Tree Testing: A Complete Guide

Explore the transformative impact of animated logos in revitalizing your brand image, fostering engagement, and leaving a lasting impression.

Create an Animated Logo To Bring Your Brand to Life

Beyond clicks and scrolls: advanced techniques for gauging UX effectiveness.

How to Measure UX?

Discover how visual hierarchy revolutionizes web design. Uncover the principles that transform layouts into engaging digital experiences.

From Chaos to Clarity: Visual Hierarchy in Web Design

Discover the artistry behind creating impactful customer journey maps, refining your approach to enhance engagement and satisfaction at every touchpoint. 

Mastering the Art of Customer Journey Map

Discover the essential reading list for every branding designer with our curated selection of the top 10 books on branding.

Top 10 Books on Branding No Branding Designer Should Miss

Navigate the world of website wireframes easily through this beginner's guide, providing essential tips for crafting efficient digital blueprints.

Website Wireframe Beginner's Guide

Get a solid understanding of the pros and cons of the long scroll websites, which should help you make the right decision.

Pros & Cons of Having a Long-Scrolling Website

Introducing the ultimate UI/UX guide — a comprehensive resource on designing meaningful digital experiences.

The Ultimate UI/UX Guide for 2024

Check out our top eight tips for strong brand identity design below to get started!

Top 8 Brand Design Tips

Dreaming of being a UI/UX designer and making a living out of it? Well, you’re in luck! This roadmap is specially curated for those with such passion.

Roadmap to Becoming a UI/UX Designer in 2024

We’re here to break down this often intimidating topic into simple, practical tips that everyone (not just designers!) can understand and use. 

9 Principles of Good Web Design

Explore the differences between UX and UI design. Gain clarity on their roles to craft intuitive digital experiences.

Fundamentals of UX vs UI

Delve into the transformative stages of the design thinking process. Innovate, ideate, and iterate your way to success.

Stages of the Design Thinking Process

Unlock the secrets to crafting brand guidelines that cover both visual and non-visual elements. Elevate your brand's consistency and impact effortlessly.

Ultimate Guide to Visual and Non-Visual Brand Guidelines

This article clarifies negative space, its advantages, and how best to implement it on your website.

Mind the Gap! How to Use Negative Space in Web Design

Foster lasting customer loyalty by mastering the art of brand recognition. Learn strategies to unlock trust and engagement with your audience.

Unlock Brand Loyalty Through Brand Recognition

Master the essentials of color theory for website design. Enhance user experience and visual appeal with strategic color choices.

Basics of Color Theory in Web Design

Explore the cutting-edge of user experience design. Discover what the future holds for UX innovation.

The Future Of UX Design: What's Next?

Maximize your brand's impact by mastering the art of working with brand personality. Learn effective strategies to leave a lasting impression.

How to Work With Brand Personality for Maximum Impact

Discover the essential steps to streamline your web design process. From concept to launch, master every stage for a seamless user experience.

Essential Steps of the Web Design Process

We had the pleasure of discussing our Wealth project with The-Brand Identity. Dive in!

Clay's Identity for Estate Planner Wealth Featured on The-Brand Identity

The Ultimate Guide to UX Strategy is designed to help businesses develop a comprehensive UX strategy to create user experiences tailored to their target audience's needs. 

Ultimate Guide to UX Strategy for 2024

Learn the proven techniques for designing a pro website that captures attention and drives results. Explore our expert-curated list of the top 7 tips.

Top 7 Tips for Designing a Great Website

Learn what The-Brand Identity says about our Streetbeat case.

Clay's Collaborative Rebranding Effort for Streetbeat Showcased on The-Brand Identity

Are you ready to improve your web design skills? Learn all the information you need about designing a website and what it takes to build a beautiful, user-friendly one. 


The Complete Guide to Web Design for 2024

This article will explore what makes a great brand story, key factors to consider when crafting one, and how to create an engaging narrative that captivates your audience.

How to Tell a Compelling Brand Story?

In this guide, we will cover what brand architecture is, explore different types of brand architecture examples and examine the benefits and limitations of each type.

Guide for Creating an Impactful Brand Architecture

Have you ever wondered what it takes to build a successful brand? If so, you'll want to look at the concept of brand strategy.

Decoding Brand Strategy: The Definitive Handbook 2024

Navigate the complexities of branding in 2024 with our in-depth guide. Craft a brand identity that resonates with your audience and sets you apart.

Brand Identity Guide: Craft Brand's Unique Image 2024

Mastering UX deliverables: inside strategies from a top Silicon Valley agency for seamless product development.

UX Design Deliverables from a Silicon Valley Agency

Unlock efficiency and creativity: master the art of file organization in your design agency with expert strategies and tips.

How To Organize Files In A Design Agency

Global recognition, local expertise: our design directors' journey through the judging process of prestigious international design competitions.

Our Design Directors Judge Several International Design Awards

Lights, camera, action: dive into the debut showreel from our creative team, showcasing our finest work and innovative vision.

We Released Our First Showreel

Tune in: our CEO and Design Director take the mic on Dribbble's Podcast, sharing insights, experiences, and the future of design.

Our CEO and Design Director Appeared on Dribbble’s Podcast

Clay's makeover: explore the fresh new aesthetic of our latest look, reflecting innovation and style.

Clay Has a New Look

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Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Clay is a global branding and UX design agency

Clay

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