Clay's Identity for Estate Planner Wealth Featured on The-Brand Identity

We are delighted to share that our collaboration with Wealth, a personal finance and estate planning startup, has been spotlighted on The-Brand Identity, a leading platform in the realm of branding and design. Our mission with Wealth was clear: to simplify and secure the estate planning process while infusing it with accessibility and warmth.

At Clay, a San Francisco-based UI/UX design agency, we believe in the power of visual identity to convey expertise and energy. Working closely with Wealth's team, we embarked on a journey to translate their vision into a vibrant and inviting brand experience. Central to this endeavor was the development of a distinctive color palette featuring lively green and yellow hues, complemented by the playful yet timeless typography of Reckless by Displaay and Neue Haas Unica Pro by Monotype.

Wealth App Icon

Reckless, with its timeless character, was selected to imbue the brand with a sense of tradition and distinction. Paired with Neue Haas Unica Pro, a versatile sans serif font, it strikes the perfect balance between modernity and classic appeal. Our choice to set the brand's wordmark in lowercase underscores this blend of tradition and innovation, creating a visual identity that is both familiar and forward-thinking.

In addition to color and typography, illustration played a pivotal role in shaping Wealth's brand identity. Designed to guide users through the sensitive process of estate planning, our illustration system reflects a gentle and approachable tone. We understood the importance of infusing warmth and humanity into a topic often associated with dry and impersonal details. By incorporating soft, graceful shapes, our illustrations invite users to engage with the product on a more personal level, fostering a sense of connection and trust.

Wealth Merch Tote Bag

Our collaboration with Wealth exemplifies our commitment to creating meaningful and inclusive brand experiences. By embracing warmth and accessibility, we have not only reimagined the estate planning process but also paved the way for a more empathetic approach to financial management.

We invite you to read the full article on The-Brand Identity to learn more about our journey with Wealth and the creative process behind their rebranding. Stay tuned for further updates as we continue to push the boundaries of design and foster connections through meaningful storytelling.