Clay Gave Crypto a New Sky. The MakerDAO Story Reimagined

Sky has been making waves across the design and crypto worlds - and for good reason. As MakerDAO transformed into Sky, we partnered with the team to redefine how a leading DeFi platform should look, feel, and communicate. Today, we’re excited to share some of the recent buzz around the project.

A New Identity for a New Era

Sky needed a brand that captured a brighter, more welcoming future for decentralised finance. We stepped away from the usual crypto visuals and built an identity rooted in openness and possibility.

Soft gradients, volumetric clouds, clean geometry, and a calm but confident tone helped Sky feel modern, human, and future-focused. We developed a comprehensive visual ecosystem, encompassing logo, typography, illustration levels, motion language, and a rich interaction model for the website.

This system created a unified experience across product, content, events, and community touchpoints. The result was a brand that made a complex platform feel simple, trustworthy, and expansive.

Sky logo

Press Highlights

Spotlight on The Brand Identity

Sky was also featured on The Brand Identity, where our work was showcased as a fresh take on what a crypto brand can be. They dove into the strategy behind moving away from dark, cliché aesthetics and toward a more inviting expression of Web3.

As part of the feature, our Brand Design Director gave an in-depth interview about the creative decisions, the shift in visual language, and the collaborative process that shaped Sky’s new identity. The conversation offered a behind-the-scenes look at how the brand evolved and the thinking that guided every design choice.

Mindsparkle Mag Feature

Mindsparkle Mag highlighted Sky’s fresh visual world, noting the modern atmosphere and the clarity behind the new identity. The feature praised how the system blends expressive 3D elements with a clean interface design, making the brand feel both bold and accessible.

Sky`s colors

Special Kudos on CSS Design Awards

Sky’s digital experience received a Special Kudos recognition from the CSS Design Awards. This highlighted the crafted interactions, elegant motion language, and the overall clarity of the website. The award reflects the care we put into creating a vision of DeFi that feels intuitive and inviting.

Honoured on CSS Winner

Sky also received recognition on CSS Winner, celebrating the strong creative execution of the new site. The nod reinforces how the brand’s visual system and user experience work together to elevate the platform’s message and mission.

Read more:

• Clay’s Proud Moments at The Webby Awards 2025
• Clay's Identity for Estate Planner Wealth Featured on The-Brand Identity
• Clay x The-Brand Identity: Insights on Mission Control, AI, and the Future of Design

A New Sky for DeFi

These features and recognitions celebrate not only the visual identity, but the strategic transformation behind it. Sky’s brand now reflects a platform built for clarity, trust, and global scale, and we’re proud to have brought this story to life.

More exciting Sky moments are on the horizon, and we’re thrilled to share them as they come!