Daria Nuykina

I’m a Marketing Manager at Clay, where I write about UI and UX, web design, and branding. I spend my days turning messy ideas into clear stories and translating design craft into practical takeaways for teams building real products.

I’m especially interested in the details that shape how people feel online, from interaction patterns and usability to identity systems that stay consistent as a brand grows.

My achievements include:

Helped articles reach #1 on Google for the target keywords and hold the spot for 3+ years, driving 100,000+ organic visits.

Wrote and shipped 5 long-form guides and 5 agency comparisons built from real data.

Interviewed 10+ designers, founders, or PMs to ground articles in real constraints and real decision-making.