Art Bridges

Website for a nonprofit facilitating museum collaborations

a person holding a tablet with the Art Bridges art card page opened

Founded by Alice Walton, Art Bridges enhances access to American art through strategic partnerships with museums and arts organizations nationwide.

We reimagined the website — showcasing the organization’s mission through captivating visual storytelling while highlighting all its unique offerings for prospective partners.

  • Strategy
  • Design
  • Development
  • Content
  • Ongoing Support

Showcasing the American Art

Starting with an artwork-centric slider, the homepage immediately engages users by highlighting the visual diversity of American art, encouraging them to explore the collection further.

Artwork-Focused Design

The artwork pages are meticulously crafted to emphasize the art pieces, minimizing extraneous site elements to evoke the ambiance of a gallery.

Collection Grid

Program pages include features to thoughtfully showcase the extensive collection, including a dynamic grid of high-quality previews. A search function also allows users to instantly tailor the gallery to their specific queries.

Art Bridges collection page
Art Bridges artwork card

Enhanced Visual Language

To emphasize contemporary art, we utilized contrasting typography, inspired by gallery catalogs. We also expanded the brand's color palette with new shades to better complement the diverse artworks.

a series of Art Bridges web and mobile pages screenshots showing website’s visual language
Art Bridges font examples

Nationwide Museum Partnerships

Another redesign goal was to enhance the presentation for the collaborative programs. We created an interactive map showcasing the broad network of partner museums across the country, providing detailed information about each one.

To communicate program offerings effectively, we created dedicated sections for detailed storytelling, highlighting key aspects to engage prospective partner museums.

Clay took the time to fully understand our foundation and mission. The new site delivers an exceptional experience and beautiful design that represents the organization perfectly. The positive feedback keeps coming!”

Colin Carmichael Director - Web Operations, Art Bridges

Colin CarmichaelDirector - Web Operations, Art Bridges

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