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Interos
Reyes Beverage Group
Website redesign for an industry-leading alcohol distributor
Reyes Beverage Group is among the top alcohol distributors in the United States. With a vast network and collaborations with leading breweries, they currently rank as the largest beer distributor now expanding into spirit brands too.
As part of our partnership with the Reyes Family of Businesses, we were hired to design and develop RBG’s marketing website to emphasize the company's unique history, attract customers, and support recruitment efforts.
Component Approach
To arrange the content on each of the business unit sites in a compatible manner, we leveraged using a structure of similar components. The result is a branded experience with just the right amount of individualism for RBG’s main website as well as the 21 distributors’ sites.
Custom Imagery and Illustrations
We used AI-driven tools to enhance the company's imagery, including generating striking images of delivery trucks. To showcase the distributor network and rich company history, we crafted story-based infographic illustrations and an interactive map.
Brand Harmony
Across all of the business unit sites, we were tasked to find visual harmony while maintaining the prominence of each of the company’s separate brand identities.
RBG Distributors Map
Illustrations for Infographic
Our development team engineered intuitive tools, including a customized CMS, to streamline updates across the entire website ecosystem.
Delivering a Cohesive Experience
The core site and distributor sites are equipped with a flexible system that looks unique, demonstrates trust, and achieves the company’s goals for its digital presence.
