We’ll send you a nice letter once per week. No spam.

By clicking the Subscribe button you agree to our 

Stay tuned

UI/UX

Web Design

Branding

Guides

News

Get in touch

Services

Landing Branding

Landing Digital

UI/UX Design

Landing Websites

Landing Content

Content

Landing Development

Development

Menu Left Nav

Agency

Careers

Culture

About

How we work

Menu Right Nav

Dribbble

Behance

Instagram

LinkedIn

Twitter

Facebook

Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Discover how brand consistency builds trust and loyalty with customers. Learn how a unified brand identity can significantly drive business growth. 

How Brand Consistency Drives Business Growth and Customer Loyalty

Discover the essentials of User-Centered Design (UCD), and learn how to craft products that prioritize user needs. 

User-Centered Design (UCD): How to Design for People, Not Just Pixels

Discover how the colors can significantly impact customer perceptions and emotions. Learn how to select the right colors that enhance your brand's identity and appeal to your target audience. 

Branding by Color: What Do Your Colors Say About Your Business?

Discover the essentials of UX prototyping, including the importance of wireframing and the benefits of low- and high-fidelity tools to create user-friendly, successful products through effective testing.

Building Better Interfaces: The Role of Prototyping in UX Design

Learn how responsive web design adapts your site for optimal viewing on all devices. Understand why it's essential to create modern, user-friendly websites that engage visitors.

How Responsive Web Design Works and Why It Is a Must for Modern Websites

Blog

View archive

Latest

Are you ready to improve your web design skills? Learn all the information you need about designing a website and what it takes to build a beautiful, user-friendly one. 


How to Design a Website: a Complete Guide for 2024

Have you ever wondered what it takes to build a successful brand? If so, you'll want to look at the concept of brand strategy.

Brand Strategy Guide 2024: Aligning Your Brand for Long-Term Success

Introducing the ultimate UI/UX guide — a comprehensive resource on designing meaningful digital experiences.

The Ultimate UI/UX Design Guide for 2024

Unlock expert insights and practical guidance in our special collection

View all guides

Design Guides

Discover the essential steps to streamline your web design process. From concept to launch, master every stage for a seamless user experience.

Web Design Process Explained in 9 Simple Steps

Delve into visual communication as we explore the distinctions between graphic design and web design, unraveling their unique roles in digital and print landscapes

Graphic Design vs. Web Design: What's the Difference?

Master the essentials of color theory for website design. Enhance user experience and visual appeal with strategic color choices.

Color Theory in Web Design: Beginner's Guide

Get a solid understanding of the pros and cons of the long scroll websites, which should help you make the right decision.

Long-Scrolling Website Design: Balancing Aesthetics and Functionality

Dive into cutting-edge trends and tips for creating stunning websites

The Ultimate Guide to UX Strategy is designed to help businesses develop a comprehensive UX strategy to create user experiences tailored to their target audience's needs. 

UX Strategy: Guide, Insights, Tips for 2024

Delve into the transformative stages of the design thinking process. Innovate, ideate, and iterate your way to success.

The 5 Stages of the Design Thinking Process Explained

Discover the power of A/B testing, learn its insights and see real-world examples illuminating its impact on decision-making and optimization strategies

What Is A/B Testing? Useful Insights & Examples

Unlock the power of understanding your audience with user personas — a fundamental guide to crafting targeted experiences and products based on real user needs and behaviors

Building User Personas: Tips and Tricks for Unbeatable Insights

Discover the artistry behind creating impactful customer journey maps, refining your approach to enhance engagement and satisfaction at every touchpoint. 

How to Use Customer Journey Maps (CJMs) for Business Success

Discover the best practices in UI/UX design and elevate your digital experiences

 UI/UX

Navigate the evolving terrain of brand awareness in 2024 with our definitive guide, empowering brands to cultivate resonance and loyalty in an ever-changing market

Stand Out in 2024: Your Go-To Guide for Brand Awareness

Unlock the secrets to crafting brand guidelines that cover both visual and non-visual elements. Elevate your brand's consistency and impact effortlessly.

What Are Visual and Non-Visual Brand Guidelines?

Explore how different logo shapes influence consumer perception. Learn how to craft a memorable brand identity using shape psychology.

Geometric Branding: The Science Behind Logo Shapes

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Explore the transformative impact of animated logos in revitalizing your brand image, fostering engagement, and leaving a lasting impression.

Animated Logo Design: Captivating Audiences with Motion

Get the latest on product branding, brand identity, strategy, and more

News and insights on all things design by Clay

Celebrate with us as our remarkable projects earn well-deserved recognition at The Webby Awards 2024

Celebrating Success: Our Projects Shine at The Webby Awards 2024

CafePay's branding ignites discussion with its blend of creativity and consumer connection, reshaping industry standards

Why Is Everyone Talking About CafePay's Branding?

We had the pleasure of discussing our Wealth project with The-Brand Identity. Dive in!