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Clay is a global UI/UX design and branding agency based in San Francisco. We offer user experience design, brand identity, web design, and development.

Clay | UX Design Agency, Branding & Web Design Firm

Usability is the heartbeat of great UX. When products work seamlessly, users stay happy and keep coming back.

Mastering Usability Design: The Path to Products People Love

Discover the essence of brand identity as we delve into the art of minimalist logo design, where simplicity speaks volumes.

Minimalist Logo Design: Streamlining Your Brand's Visual Identity 

Design with the mind in mind. Use psychology to shape attention, reduce friction, build trust, and create experiences people love to use.

The Role of Psychology in UX Design

What do web designers actually do? Spoiler: a lot. Learn how they drive clarity, creativity, and conversions in every website build.

What Web Designers Contribute to Website Projects

The Ultimate Guide to UX Strategy is designed to help businesses develop a comprehensive UX strategy to create user experiences tailored to their target audience's needs. 

UX Strategy: Guide, Insights, Tips for 2026

Blog

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Are you ready to improve your web design skills? Learn all the information you need about designing a website and what it takes to build a beautiful, user-friendly one. 


How to Design a Website: a Complete Guide for 2026

Have you ever wondered what it takes to build a successful brand? If so, you'll want to look at the concept of brand strategy.

Brand Strategy Guide 2026: Aligning Your Brand for Long-Term Success

Introducing the ultimate UI/UX guide — a comprehensive resource on designing meaningful digital experiences.

The Ultimate UI/UX Design Guide for 2026

Unlock expert insights and practical guidance in our special collection

View all guides

Design Guides

Color that works: master web color theory to build clear hierarchies, accessible palettes, and pages that look great and drive action.

Color Theory in Web Design: Beginner's Guide

Supercharge your design workflow with the 20 game-changing Figma plugins every UI/UX designer needs in 2026. From lightning-fast prototyping to seamless handoffs, these powerhouse tools will transform how you create stunning digital experiences.

20 Best Figma Plugins for UI/UX and Web Designers in 2026

Web design vs. development, explained with real examples. See how visuals, UX, and code team up to ship fast, user-friendly sites that actually work.

Web Design vs Web Development Explained with Real Examples

Make navigation effortless with breadcrumbs — give users clear paths, cut backtracking, and boost both UX and SEO.

What Are Breadcrumbs in Web Design and Why Your Site Needs Them

Win 2026 with a sharp web content strategy - spot audience intent, create standout pieces, and turn traffic into loyal customers.

How to Develop a Winning Web Content Strategy in 2026

Dive into cutting-edge trends and tips for creating stunning websites

Blurred edges, soft layers, and digital depth - glassmorphism redefines what modern UX looks and feels like.

How Glassmorphism in UX Is Reshaping Modern Interfaces

Bring ideas to life with polished UX mockups. Use the right tools and techniques to turn concepts into clear, testable visuals.

Mastering UX Mockup: a Comprehensive Guide

Discover the essentials of User-Centered Design (UCD), and learn how to craft products that prioritize user needs. 

User-Centered Design (UCD): How to Design for People, Not Just Pixels

User personas put faces to your data. They turn research into real stories that guide smarter design decisions.

How to Create User Personas for Better User Experience

Discover the best practices in UI/UX design and elevate your digital experiences

 UI/UX

From hype to heartbreak — uncover 10 iconic brand failures and the hard lessons they teach. Find out what went wrong so your brand gets it right.

10 Famous Brand Failures & What We Can Learn From Them

Craft a magnetic online presence that leaves a lasting impression and propels your brand to new heights

How to Brand Yourself on Social Media: Tips & Tricks

Is it time to refresh your brand? Spot the signals, plan the shift, and relaunch with clarity, consistency, and measurable impact.

When to Evolve Your Brand and How to Do It Right

Bring your brand to life with a mascot. Follow clear steps to design, launch, and use characters that boost recall and spark lasting engagement.

Mastering Mascot Branding for Your Business

Stand out with a name that sticks. Why distinctiveness matters — and how to craft a memorable, on-brand name that wins attention and trust.

Why Should a Brand Name Be Distinctive? (And How to Make It Stick)

Get the latest on product branding, brand identity, strategy, and more

News and insights on all things design by Clay

Key takeaways from Money20/20 2025. Practical insights on AI in fintech, security, and cross-border payments to shape your next moves.

Clay’s Game-Changing Insights from Money20/20 2025

Learn about the journey behind Clay, the launch of Mission Control, and why human creativity remains essential in the age of AI.

Clay x The-Brand Identity: Insights on Mission Control, AI, and the Future of Design

SEO and web design work best together. Use smart structure, speed, and UX to attract visitors, rank higher, and keep people engaged.

How SEO and Web Design Work Together to Drive Traffic

AI is no longer the future. It’s the reality. Unpack the breakthroughs, bold ideas, and real-world impact of artificial intelligence in our ultimate guide.