Next Case Study
Snapchat
Fooji
Web app design for a brand engagement platform
We collaborated with Fooji to develop their newest product offering, Crowdsail, and to implement their fresh visual identity within the product.
- UI/UX Design
- Design System
- Interaction Design
- Illustration & Graphic Design
Close Engagement with the Fans
After thorough design research, Clay made strategic recommendations for the platform while introducing a convenient and enjoyable means of interacting with fans.
Feature Alignment & Animations
We defined key features and flows for a complete user experience, with a focus on animations to ensure smooth, engaging interactions.
Intuitive Design
During the design process, we incorporated helpful tips, descriptive elements, and thoughtful interactive behaviors to enhance user-friendliness.
Dark Mode
A dark theme that ensures visual coherence and a more personalized UX was delivered as part of the design system.
Unique Brand Assets
Custom illustrations and icons were crafted to uphold the brand's identity — strengthening the connection and preserving the friendly brand language.
Cultivating Forever Fans
We created fan-oriented screens while adhering to the brand's amiable style. Interactive elements were incorporated at each step to enhance the appeal of the gift-receiving process.
Adaptive Widgets
We designed a versatile and adaptable widget system that empowers users to create personalized workspaces, tailored to their comfort and unique needs.
Management & Concise Reporting
Comprehensive reporting was also an important aspect of the design. From end to end, the UX truly supports the entire cycle of a campaign, including robust order management.
