Next Case Study
Marqeta
![](https://cdn.sanity.io/images/r115idoc/production/79ebae4d9742b7fe6ffc4b310e96d2e7e469b4c5-1920x1080.jpg?w=3840&q=80&fit=clip&auto=format)
Web redesign for the world’s largest crypto asset manager
Grayscale is a global leader in crypto asset management. During our multi-year partnership, we redesigned the main website as well as designed and developed a subdomain specifically for new ETFs.
The result is a cohesive brand experience across all pages, including custom animations that complement the new brand attributes.
We developed a clear, user-focused design to align Grayscale's digital presence with its revamped branding. Drawing from their brand book, we crafted a visual language that blends traditional finance's precision with the crypto world's innovative essence.
The new interface features a streamlined design and intuitive visuals, enhancing user navigation and direct interaction with Grayscale's products.
To address the challenge of Grayscale's expanding portfolio, we simplified the navigation for the numerous crypto products. Our redesign organizes content into an accessible format, featuring a comprehensive table for a quick overview and individual pages for detailed asset information.
We also designed and developed a dedicated subdomain for ETF products, ensuring a seamless and efficient user experience across Grayscale's diverse offerings.
We enhanced the product information presentation with tables and graphs, allowing users to switch views for a personalized experience. The ETF page features a timeline that provides historical context, showcasing Grayscale's milestones and development to enhance credibility.
The enhanced UX guides users through investment options and simplifies portfolio management, offering easy access to key statistics for informed decisions.
Our design uses adaptable, reusable blocks, enabling seamless additions of new products and sections. This modular system prioritizes consistency and flexibility, allowing Grayscale to efficiently manage content and quickly adapt to market changes.
To support the company's commitment to crypto education, the website includes a dedicated section for informative articles. This library boasts streamlined categorization and navigation, fostering a convenient system for users.
We loved working with Clay – they are professional, creative, and thorough. You’ll find a partner who feels equal ownership over the look and feel of the website as you do.”
Marqeta