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Fiverr
Reyes Holdings
Website redesign for an industry leader in food and beverage
Reyes Holdings is a global leader in the production and distribution of food and beverage products. As of 2022, they are the seventh-largest privately held company in the United States.
We were hired as a strategic partner to design and develop their marketing website — highlighting the distinct company history while infusing a human element into the brand narrative.
Exemplifying the Reyes Family of Businesses
A core objective for the site was ensuring equal representation of the diverse Reyes Holdings business units. We determined the best approach for tailoring the content for each business and its initiatives.
The overall site performance has significantly improved since the redesign, affirming our design strategy.
Humanizing the Brand While Highlighting the Impact
By leveraging meaningful imagery, including portraits of current employees, we maintained a people-first approach to the site’s visual identity. We also integrated company statistics into the design to effectively showcase the extent of the company's reach.
Interactive elements and animated transitions elegantly support each page. The result is a modern web experience to connect with customers, draw interest from prospective employees, and scale with company growth.
Iconography
To demonstrate the array of products and provide an overview of Reyes Holdings, we created custom iconography and strategic components to organize the content effectively.