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Ecommerce redesign for a leader in luxury home decor
Serena & Lily is a California-based luxury home furnishings retailer. We enhanced their ecommerce experience by facilitating mindful product exploration based on design inspiration.
Our approach infused the website with an air of elegance and sophistication, skillfully integrating their products into a seamless and compelling visual narrative. With an optimized cart and checkout flow for increased conversion, the result is a completely overhauled customer journey.
The homepage welcomes users with the grace of an elegant journal, featuring airy layouts, highlighted content, and subtle animations to create the perfect ambiance.
To simplify the buying experience and improve conversion, we created an intuitive journey from adding items to the bag to completing the order — eliminating any complexity along the way.
We simplified the preview and application of customizable options for products available in multiple colors, adding to the user-friendly UX.
Promotional blocks, banners, and forms are all essential elements of any online store. We arranged each element systemically to allow for a consistent visual style as updates are made to the site.
Our thorough design process aimed to make sure the website worked flawlessly on mobile devices while also creating a visually captivating shopping experience that distinguishes S&L from its competitors.