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CafePay
Streetbeat
Branding for an AI-powered investment platform
Streetbeat, a subscription-based AI platform, simplifies navigating the stock market.
We partnered with their team to reimagine the branding — delivering core brand assets, including the app icon, as well as robust guidelines to ensure consistent brand application. The result is a modern brand identity designed to also enhance the product experience.
Crafting a Universal Brand Identity
We designed Streetbeat's visual language through a blend of bold typography and illustrative language.
To symbolize the complexity of the investment market, we animated the logo so that it dynamically rotates. Movement and growth are key elements depicted throughout the brand identity.
A cohesive visual language was developed for digital ads, social networks, and promotional materials.
The bold typography amplifies the brand messaging, garnering attention and exuding confidence as well as innovation. Supported by robust infographics, it visually captures the ever-changing metrics of the investment market.
Pictograms and icons provide a universally understood language that readily conveys key information.
To strengthen the visual experience, the illustrations use an isometric style to evoke realism and enable more immersive visuals, especially in larger image sizes. This approach effectively employs gradients and depth for a clear yet simplified presentation of complex information.
Pictograms and Icons
Illustrations
We have had the pleasure of collaborating with Clay's team since 2012. Their constant drive for innovation and meticulous attention to detail have consistently led to positive changes in our product and metrics.”
