Eden Featured Across Leading Design Publications

Designing something truly human gets attention. And sometimes, the whole design world takes notice.

Eden Featured Across Leading Design Publications - Clay

Our work for Eden, an AI-powered real estate platform, was recently featured by Abduzeedo, The Brand Identity, and Mindsparkle Mag.

Each publication looked at the project from a slightly different angle, but they all picked up on the same core idea: Eden reimagines home search as something more emotional, intuitive, and personal.

For Eden, we built a brand and product experience that moves away from the cold, transactional feel of traditional real estate platforms. Instead, the system helps people explore what home could feel like before they get lost in filters, listings, and logistics. The result is a calmer, warmer, and more human way to discover a place to live.

Abduzeedo highlighted the visual direction behind the brand, from the warm terracotta and cream palette to the mix of expressive serif typography, botanical imagery, and refined interface design. The feature focused on how these details help Eden feel both elevated and approachable.

The Brand Identity focused on the strategy behind the experience. Their piece captured how Eden starts with feeling, then uses practical constraints like budget and location to shape a realistic path forward. It’s a thoughtful shift from “searching listings” to imagining a life in a future home. The feature also includes insights from our Brand Design Director Oleg Turbaba and the Eden team themselves, giving readers a closer look at the thinking, collaboration, and decisions behind the final brand.

Mindsparkle Mag spotlighted Eden’s brand identity and app design, including its AI-powered tools for visualizing and discovering ideal homes. The feature called attention to the platform’s expressive illustrations, dream-home imagery, and product moments that help users translate personal preferences into real possibilities.

We’re excited to see Eden recognized by platforms that celebrate thoughtful design, strong storytelling, and digital products with a clear point of view.

Ready to take your brand or product to the next level? We’ve done it for Google, Snapchat, and Slack, and you can be the next. Let’s talk.

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Clay's Team

About Clay

Clay is a UI/UX design & branding agency in San Francisco. We team up with startups and leading brands to create transformative digital experience. Clients: Facebook, Slack, Google, Amazon, Credit Karma, Zenefits, etc.

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Clay's Team

About Clay

Clay is a UI/UX design & branding agency in San Francisco. We team up with startups and leading brands to create transformative digital experience. Clients: Facebook, Slack, Google, Amazon, Credit Karma, Zenefits, etc.

Learn more

Share this article

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