I am a Brand Design Director at Clay, where I focus on building scalable brand identities for digital products and technology companies. My work connects brand strategy with practical design systems that function across product interfaces, marketing, and digital experiences.
I am particularly interested in the structure behind visual identity. Typography, iconography, color systems, and motion that help brands stay consistent as products grow. My approach emphasizes clarity, thoughtful constraints, and strong visual foundations, enabling teams to design faster without losing cohesion.
Expertise
- Brand Identity Systems
- Typography and Visual Language
- Iconography and Illustration Systems
- Digital Brand Experience
- Design Systems and Consistency
- Craft and Visual Detail
Selected Clients
- Sky (ex-MakerDAO)
- Wealth
- CafePay
- Streetbeat
- Eden
Press & Media
- Type.Today interview
- The-Brand Identity interview about Sky
- The-Brand Identity feature for CafePay
